40%+ of revenue is captured by organic traffic

Source: BrightEdge, 2017

Key Takeaway:

This means that out of all major sources of website traffic, such as paid advertising, social media, and organic searchers, organic makes up approximately 40 percent of all sales. This makes sense when you consider most people find a product or service on their own accord – via search – and unlike paid advertising, people trust websites more when they find them on their own.