8% of search queries are phrased as questions
You have a question, you Google it. Right? Well, you’re not alone as this Jumpshot research figure suggests. So what does this mean to you? Imagine if your potential customer has a question about a product/service that you offer. Now imagine that they find the answer to this question on your website. Who do you think the person will turn to when making a purchase? If you said the company that earned the customer’s trust by providing free information, you’d be correct!