Pages on fast-loading sites rank significantly higher than pages on slow-loading sites
No one like to wait, for anything. Our lives are consistently being improved by speed. So it makes total sense that if your website takes forever to load, a large amount of potential visitors won’t wait and will hit the back button before ever seeing your site’s content. Work with an experienced search engine optimization company to help you improve speed and use free ‘website speed’ test tools to see where your site currently lies.